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Royal FloraHolland

For over one hundred years, Royal FloraHolland, its growers, and customers have been making the world a healthier and more beautiful place with flowers and plants. Every day, streamlined logistics and smart digital services ensure that 400,000 species of flowers and plants arrive at their worldwide destinations.

In 2017, Royal FloraHolland launched the Digital Greenhouse, a global trade platform for floriculture. In addition to digitizing their existing services, it also worked with Xebia Group to develop new and innovative solutions to help growers and buyers find each other more easily. These solutions include deep learning applications, up-to-date reporting, predictions and smart recommenders.

Floriculture auctions are being digitized and attract a more global audience. To remain relevant for growers and traders, it is essential for Royal FloraHolland to provide relevant services.Together with Xebia, Royal FloraHolland is digitizing their existing services, and develops new and innovative solutions to help growers and buyers find each other more easily.