Mark van Holsteijn is a senior software systems architect, and CTO of binx.io. He is passionate about removing waste in the software delivery process and keeping things clear and simple. Using Cloud Technology to achieve this is one of his favourite party tricks. He has been moving customers to the cloud, since 2013. He delivers customer value by quantifying goals and applying an evolutionary approach to systems engineering. In his spare time, he takes only cold showers, likes to play golf, bicycle and yoga.